Practical digital know-how for SMEs
Clear guides and free browser tools for small and mid-sized businesses: online marketing, websites that convert, process automation and the KPIs that matter.
Calculators and checkers for everyday marketing and operations work.
| # | Tool | What it does | You enter | You get |
|---|---|---|---|---|
UTM Link Builder | Build clean campaign URLs with utm_source, utm_medium and utm_campaign. Presets for email and social, automatic checks and one-click copy. | Landing page URL, source, medium, campaign | A clean, tagged campaign link to copy | |
SERP Snippet Preview & Pixel Checker | Preview your title tag and meta description as a Google result on desktop and mobile. Pixel-width check shows what will likely get truncated. | Title tag, meta description, URL, keyword | Google preview with pixel-width check | |
Marketing ROI, ROAS & CAC Calculator | Calculate ROAS, marketing ROI, customer acquisition cost and break-even ROAS from ad spend, revenue and margin. Instant results, no sign-up. | Ad spend, other costs, revenue, margin | ROAS, ROI, CAC and break-even ROAS | |
Process Automation ROI Calculator | Estimate hours saved, yearly savings, payback period and 3-year ROI of automating a business process. Includes software and maintenance costs. | Task frequency, minutes, hourly cost, tool costs | Hours saved, net savings, payback period |
Featured analysis
Which business processes to automate first: five selection criteria, a scoring matrix and practical examples for sales, finance, marketing, HR and support.
