About
4Consultings publishes practical guides and free tools on digital business topics for small and mid-sized businesses: online marketing, websites and conversion, process automation, digital transformation and the key figures behind them.
Why this site exists
Many owners and small teams know that they should "do more digital", but the advice they find is often written for large companies with large budgets, or it is a sales pitch in disguise. Our aim is to explain the methods behind good decisions in plain language: how to plan marketing with limited time, how to measure whether it pays off, how to improve a website step by step and how to decide which processes are worth automating.
What you will find here
- Guides that answer one concrete question each, with step-by-step instructions, checklists, tables and worked examples.
- Free tools for everyday tasks: building campaign links, previewing search snippets, calculating marketing ROI, ROAS and customer acquisition cost, and estimating the payback of an automation.
- Four topic areas that belong together: online marketing, websites and conversion, processes and automation, and KPIs and analytics.
Editorial standards
- Methods, not myths. We explain formulas, processes and decision criteria you can apply to your own figures.
- No invented numbers. We do not publish made-up statistics, benchmarks or quotes. Where an article contains numbers, they are clearly marked as hypothetical examples to show how a calculation works.
- Honest about uncertainty. Platform rules, prices and features change. Where something varies or changes often, we say so and recommend checking the current documentation.
- General information only. Our articles are not legal, tax or financial advice. For topics such as data protection or consent rules, please consult a qualified professional.
- Kept up to date. When an article is revised in substance, its "updated" date changes.
Our tools run in your browser
All tools on this site run entirely in your web browser. The values you enter are processed on your device and are not sent to our server or stored by us. You can use them without signing up.
Contact
You can find our contact details in the imprint. We welcome corrections and suggestions for topics or tools.