How to Write Meta Descriptions That Get Clicks
How to write meta descriptions that earn clicks: a 4-part formula, length guidance in pixels, before-and-after examples and mistakes to avoid.
Websites & conversion
Websites that convert: landing page checklist, title tags and meta descriptions that earn clicks, and a redesign SEO checklist that keeps your rankings.
Landing Page Checklist: 40 Points Before You Launch
A practical landing page checklist for small businesses: message match, offer, form, trust, speed, mobile and tracking. 40 points to check before launch.
Title Tag Length in Pixels: Why Characters Mislead You
Why title tag length is measured in pixels, what the ~600 px guideline means, how wide and narrow letters change truncation and how to prioritise words.
Website Redesign SEO Checklist: Keep Your Rankings
A website redesign SEO checklist for small businesses: URL inventory, redirect mapping, staging pitfalls, launch-day checks and what to monitor afterwards.