How to Calculate Conversion Rate (With Worked Examples)
How to calculate conversion rate correctly: the formula, choosing sessions, users or clicks as the base, macro vs micro conversions and small-sample traps.
KPIs & analytics
KPIs and analytics for small businesses: conversion rate, customer acquisition cost, ROAS vs ROI and UTM tracking, with formulas and worked examples.
How to Calculate Customer Acquisition Cost (CAC)
How to calculate customer acquisition cost: the CAC formula, which costs to include, blended vs paid CAC, CAC payback and LTV:CAC, with worked examples.
Marketing KPIs for Small Business: 12 Metrics That Matter
The marketing KPIs small businesses should track, with formulas, review frequency and a one-page dashboard layout. Focus on numbers that drive decisions.
ROAS vs ROI: Differences, Formulas and When to Use Each
ROAS vs ROI explained: formulas, a worked example with margin, how to find your break-even ROAS and which metric to use for which marketing decision.
UTM Naming Convention: A Simple Template for Small Teams
A ready-to-use UTM naming convention with rules, allowed values and a sample tracking sheet, so every campaign link stays consistent and reports stay clean.
UTM Parameters Explained: How to Track Your Campaigns
What UTM parameters are, what the five tags mean, how to build tracked links step by step and the mistakes that quietly break your campaign reports.