Digital Marketing Plan for Small Business: A 1-Page Method
Build a digital marketing plan for your small business in one afternoon: goals, audience, channels, budget, tracking and a 90-day schedule, with a template.
Blog
Practical guides on online marketing, websites and conversion, process automation and KPIs, written for small and mid-sized businesses.
Google Ads Budget for Small Business: How to Calculate It
How to set a Google Ads budget for a small business: work back from target cost per lead and break-even ROAS, plan a test phase and avoid wasted spend.
LinkedIn Marketing for B2B Small Businesses: A Weekly Plan
LinkedIn marketing for B2B small businesses with limited time: profile setup, post formats, a 2-hour weekly routine, lead tracking and when to use ads.
Local SEO Checklist for Small Businesses: 30 Practical Steps
A local SEO checklist for small businesses: Google Business Profile, consistent business data, location pages, reviews and tracking, in a clear order.
Welcome Email Sequence: 5 Emails Every Small Business Needs
Plan a welcome email sequence that turns new subscribers into customers: five emails with timing, subject line ideas, templates and tracking tips.
Websites & conversion
Landing pages, search snippets and relaunches that keep their rankings.
4 articles
How to Write Meta Descriptions That Get Clicks
How to write meta descriptions that earn clicks: a 4-part formula, length guidance in pixels, before-and-after examples and mistakes to avoid.
Landing Page Checklist: 40 Points Before You Launch
A practical landing page checklist for small businesses: message match, offer, form, trust, speed, mobile and tracking. 40 points to check before launch.
Title Tag Length in Pixels: Why Characters Mislead You
Why title tag length is measured in pixels, what the ~600 px guideline means, how wide and narrow letters change truncation and how to prioritise words.
Website Redesign SEO Checklist: Keep Your Rankings
A website redesign SEO checklist for small businesses: URL inventory, redirect mapping, staging pitfalls, launch-day checks and what to monitor afterwards.
Processes & automation
Documenting, automating and digitising everyday workflows step by step.
5 articles
Business Processes to Automate First: A Scoring Method
Which business processes to automate first: five selection criteria, a scoring matrix and practical examples for sales, finance, marketing, HR and support.
Digital Transformation Roadmap for SMEs: 4 Practical Phases
A practical digital transformation roadmap for SMEs: assess, quick wins, core systems, data. With phase table, governance tips and common mistakes.
How to Calculate Automation ROI: Formula and Example
How to calculate automation ROI for a business process: time savings, hidden costs, payback period and 3-year ROI, with a worked example and a free calculator.
How to Document Business Processes: Simple SOP Template
How to document business processes in a small company: what to capture, a simple SOP template, swimlanes and RACI basics, and how to keep documents current.
No-Code Automation for Small Business: A Practical Guide
What no-code automation can do for a small business: triggers and actions, platform types, selection criteria, data protection and when to call a developer.
How to Calculate Conversion Rate (With Worked Examples)
How to calculate conversion rate correctly: the formula, choosing sessions, users or clicks as the base, macro vs micro conversions and small-sample traps.
How to Calculate Customer Acquisition Cost (CAC)
How to calculate customer acquisition cost: the CAC formula, which costs to include, blended vs paid CAC, CAC payback and LTV:CAC, with worked examples.
Marketing KPIs for Small Business: 12 Metrics That Matter
The marketing KPIs small businesses should track, with formulas, review frequency and a one-page dashboard layout. Focus on numbers that drive decisions.
ROAS vs ROI: Differences, Formulas and When to Use Each
ROAS vs ROI explained: formulas, a worked example with margin, how to find your break-even ROAS and which metric to use for which marketing decision.
UTM Naming Convention: A Simple Template for Small Teams
A ready-to-use UTM naming convention with rules, allowed values and a sample tracking sheet, so every campaign link stays consistent and reports stay clean.
UTM Parameters Explained: How to Track Your Campaigns
What UTM parameters are, what the five tags mean, how to build tracked links step by step and the mistakes that quietly break your campaign reports.