Website
How to Write Meta Descriptions That Get Clicks
How to write meta descriptions that earn clicks: a 4-part formula, length guidance in pixels, before-and-after examples and mistakes to avoid.
SERP Snippet Preview & Pixel Checker
Google cuts titles and descriptions by pixel width, not by a fixed number of characters. Type your title and meta description to see an approximate search result and how much room you have left.
430 of 600 px, 43 characters
Fits within the typical width.987 of 920 px, 141 characters
Probably truncated in search results. Move the important words to the front or shorten it.Matching words are shown in bold, as Google often does.
Search result preview
example.com
example.com › blog › process-automation
example.com › blog › process-automation
Process Automation for SMEs: Where to Start
Find the processes worth automating first, estimate hours saved and payback, and avoid the mistakes that make small automation ...
Widths are measured with Arial at Google's typical sizes and are approximations. Google may also rewrite titles and descriptions.
How it works
Enter the title tag of your page. The bar fills up as you approach the typical width.
Enter the meta description. Keep the key message in the first part, which is shown on every device.
Add the page URL and, optionally, the keyword you want the page to rank for.
Switch between desktop and mobile and adjust until nothing important is cut off.
FAQ
How long should a title tag be?
There is no official limit. Many SEO tools use roughly 600 pixels on desktop as a guide, which is often about 50–60 characters depending on the letters used. Put the most important words first.
How long should a meta description be?
Aim for a description that delivers its message in the first sentence and fits roughly 920 pixels on desktop. On mobile, less text is usually shown, so front-load the benefit.
Why measure pixels instead of characters?
Letters have different widths. A title full of “W” and “M” is cut off much earlier than one with “i” and “l”, even at the same character count.
Will Google show exactly this snippet?
Not necessarily. Google may rewrite titles and descriptions based on the search query. A clear, accurate title and description still make it more likely your version is used.
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