Automation
Business Processes to Automate First: A Scoring Method
Which business processes to automate first: five selection criteria, a scoring matrix and practical examples for sales, finance, marketing, HR and support.
Practical digital know-how for SMEs
Before you buy another tool or brief a developer, check whether the automation pays off. Describe the task as it is done today and what the automation will cost, and get a realistic payback period.
Pays back within a year with these assumptions.
Hours saved = occurrences per month × minutes × automated share ÷ 60. Net monthly savings = hours saved × hourly cost − software − maintenance hours × hourly cost. Payback = setup cost ÷ net monthly savings.
Enter how often the task happens and how many minutes it takes each time, including checks.
Use a loaded hourly cost: salary plus overheads, not just the hourly wage.
Estimate the share of the work the automation will really take over; exceptions often stay manual.
Add the one-time setup cost, monthly software fees and the hours you expect for maintenance.
Read the payback period and 3-year ROI, then try more conservative assumptions to test the result.
Multiply the hours saved by a loaded hourly cost to get the value of the time, subtract running costs such as software and maintenance, and compare the result with the setup cost. This calculator does that for one month, one year and three years.
That depends on your cash position and how stable the process is. Many small businesses prefer projects that pay back within a year, because processes and tools change.
Only if the freed-up time is used for something valuable or avoids extra hiring or overtime. Treat the result as the value of the time, and plan what the team will do with it.
Maintenance when connected apps change, handling exceptions, documentation and training, and the time of the person who owns the automation.
Automation
Which business processes to automate first: five selection criteria, a scoring matrix and practical examples for sales, finance, marketing, HR and support.
Automation
A practical digital transformation roadmap for SMEs: assess, quick wins, core systems, data. With phase table, governance tips and common mistakes.
Automation
How to calculate automation ROI for a business process: time savings, hidden costs, payback period and 3-year ROI, with a worked example and a free calculator.
Automation
What no-code automation can do for a small business: triggers and actions, platform types, selection criteria, data protection and when to call a developer.
| # | Tool | What it does | You enter | You get |
|---|---|---|---|---|
UTM Link Builder | Build clean campaign URLs with utm_source, utm_medium and utm_campaign. Presets for email and social, automatic checks and one-click copy. | Landing page URL, source, medium, campaign | A clean, tagged campaign link to copy | |
SERP Snippet Preview & Pixel Checker | Preview your title tag and meta description as a Google result on desktop and mobile. Pixel-width check shows what will likely get truncated. | Title tag, meta description, URL, keyword | Google preview with pixel-width check | |
Marketing ROI, ROAS & CAC Calculator | Calculate ROAS, marketing ROI, customer acquisition cost and break-even ROAS from ad spend, revenue and margin. Instant results, no sign-up. | Ad spend, other costs, revenue, margin | ROAS, ROI, CAC and break-even ROAS |