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Marketing ROI, ROAS & CAC Calculator
A high ROAS can still lose money if your margin is thin. Enter ad spend, other marketing costs, revenue and gross margin to see ROAS, real ROI after costs, CAC and the ROAS you need to break even.
Results
This campaign is profitable at the margin you entered.
- ROAS
- 4.50 : 1revenue per 1 unit of ad spend
- Marketing ROI
- 44.0%profit after all marketing costs
- Profit after marketing
- $1,100gross profit minus all marketing costs
- Customer acquisition cost
- $83.33all marketing costs per new customer
- Break-even ROAS
- 2.50 : 1minimum ROAS to cover ad spend at this margin
- Break-even revenue
- $6,250revenue needed to cover all marketing costs
- Total marketing cost
- $2,500
- Gross profit
- $3,600
Formulas: ROAS = revenue ÷ ad spend. ROI = (revenue × margin − all marketing costs) ÷ all marketing costs. CAC = all marketing costs ÷ new customers. Break-even ROAS = 1 ÷ margin.
How it works
Enter the ad spend for the period you want to evaluate, for example one month.
Add other marketing costs for the same period, such as agency fees or tools.
Enter the revenue attributed to the campaign and your average gross margin.
Optionally enter the number of new customers to get your customer acquisition cost.
Compare your ROAS with the break-even ROAS: below it, the ads cost more than they earn.
FAQ
What is the difference between ROAS and ROI?
ROAS divides revenue by ad spend and ignores your costs of delivering the product. ROI compares profit after all marketing costs with those costs, so it shows whether the campaign actually made money.
How do I calculate break-even ROAS?
Divide 1 by your gross margin. With a 40 % margin, break-even ROAS is 1 ÷ 0.4 = 2.5, so every unit of ad spend must bring in at least 2.5 units of revenue to cover itself.
Which costs belong in CAC?
For a full CAC, include all sales and marketing costs of the period: ad spend, agency and freelancer fees, tools and, if you can estimate it, the share of staff time spent on acquisition.
What is a good ROAS?
It depends on your margin, repeat purchases and other costs. A ROAS that is comfortably above your break-even ROAS is a better yardstick than any generic target.
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|---|---|---|---|---|
UTM Link Builder | Build clean campaign URLs with utm_source, utm_medium and utm_campaign. Presets for email and social, automatic checks and one-click copy. | Landing page URL, source, medium, campaign | A clean, tagged campaign link to copy | |
SERP Snippet Preview & Pixel Checker | Preview your title tag and meta description as a Google result on desktop and mobile. Pixel-width check shows what will likely get truncated. | Title tag, meta description, URL, keyword | Google preview with pixel-width check | |
Process Automation ROI Calculator | Estimate hours saved, yearly savings, payback period and 3-year ROI of automating a business process. Includes software and maintenance costs. | Task frequency, minutes, hourly cost, tool costs | Hours saved, net savings, payback period |